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Deal or no-deal

In my short experience in Nigeria's real estate market I have observed that concluding deals requires something 'less' than the good certifcate, excellent resume' and the likes. Like I have always said, money will always exchange for value, not just that, trust also. Any prospective client that perceives value and trust will be ready to give you his/her money. So how do you make someone who has a 'deep-pocket' patronize a real estate product you are marketing? How do you make that rich guy perceive value and trust? TRUTHFUL AND CONVINCING WORDS. That's it! Words that are convincing, truthful and rightly communicated can influence the outcome of any deal, big time. A client may not know the value of a property until you explain, make him/her see things he couldn't see - the location, similar properties in the area that are more expensive, etc. Make sure you don't tell them only the good part, mix it up so that while presenting value, you bu